I was about halfway through Heart Eyes before I realized that it was directed by the same guy who made Werewolves Within (2021), Josh Ruben. I quite liked that movie. It was smart and funny and clever about the way it played with its genre.  Heart Eyes isn’t nearly as clever, and it winks a little too hard at the audience, like it is constantly letting the audience know that it  knows it’s just a movie. 

The genre it’s playing with is the slasher genre, and that’s a genre that’s had more than its fair share of meta commentary. The Scream films have pretty well bled that well dry. I’m being a little too harsh; there are parts of Heart Eyes that I really enjoyed, and the parts I didn’t like as much were still well made and entertaining.

A serial killer has been terrorizing lovers across the United States every Valentine’s Day for the last several years. This year he’s moved to Seattle, where we find our heroes Ally McCabe (Olivia Holt) and Jay Simmons (Mason Gooding.) She works in advertising and has just completed a campaign for a jewelry company where she spoofs the lives and bloody deaths of various doomed couples like Bonnie and Clyde. The boss lady previously approved it but now hates it because she feels it is in bad taste considering the Heart Eyes Killer has come to their town.  She hires Jay to come in and fix things.

They go to dinner to talk about the new campaign. Things don’t go well, he leaves, and she chases him down to apologize. Outside she sees her ex-boyfriend with a new girl. In an attempt to make him jealous, Ally gives Jay a big kiss on the lips. The Heart Eyes Killer sees this, thinks they are true lovers, and spends the rest of the movie trying to kill them.

There are some very funny moments when the two of them try to convince the killer that they aren’t in love and that he should go kill someone else. Eventually Jordana Brewster shows up as a detective trying to solve the murders. When a ring shows up at one of the crime scenes with the initials JS on it, she starts to think Jay Simmons just might be her man.

I won’t spoil it, but fairly early on it is easy to figure out who really might be involved.

One of the difficulties of a film like this for me is that the slasher genre has been done to death. There aren’t really any more clever ways to kill a person. Heart Eyes tries, even in its own knowing way, but never does anything all that clever or interesting. There is a nice set piece set inside a drive-in theater that is both funny and exciting. 

The film also has that super slick look that so many modern horror films have. Cameras have become so cheap and so good at their jobs that you don’t necessarily need the tech and the lighting you once needed. That’s not a bad thing, but sometimes modern horror films wind up a little too glossy for my tastes.

But overall this is a perfectly enjoyable film, and I’m very much looking forward to watching what Josh Ruben makes next.